01 — Homepage Rewrite
Status: Review-ready draft. Not published.
Target URL / current page type: https://www.derekwileyagency.com/ — existing Home page. Preserve URL.
H1 / Page Title
Risk Advisory for Roanoke, Daleville, and Virginia
Meta Suggestion
Meta title: Derek Wiley Agency | Risk Advisory & Insurance in Daleville, VA
Meta description: Derek Wiley Agency helps Roanoke, Daleville, and Virginia families and business owners review real-world risk, structure coverage, and protect what they have built.
Section-by-Section Copy
Hero
Award Winning Risk Advisory for Roanoke, and Virginia
Protect what you have built before something goes wrong.
Derek Wiley Agency helps Virginia homeowners, families, and business owners think through real-world risk before choosing coverage. A policy can show what you bought. It does not always show whether your home, vehicles, business, income, savings, and future are properly protected.
Our work starts with better questions: What could go wrong? What assets would be exposed? How were your current limits chosen? Would your coverage respond the way you expect after a fire, accident, lawsuit, water loss, or business interruption?
Insurance policies are the tools. Risk Advisory is the service.
Video embed — Risk Advisory Intro: https://youtu.be/AyP41VKHEN0
Primary CTA: Request a Coverage Review → /secure-contact-form/
Secondary CTA: Learn Who We Serve → /about-us/
A Quote Is Not a Strategy
Most people are used to shopping for insurance by asking one question: “What is the price?” Price matters. Coverage still has to fit your life. But a number on a proposal does not tell you whether the plan is built around your actual risk.
A serious claim can put more than one policy at risk. A house fire can expose replacement-cost gaps. A car accident can expose income, savings, home equity, and future assets. A business incident can affect operations, employees, customers, property, contracts, and revenue.
DWA’s role is to help you understand those risks before you choose coverage — not after a claim reveals what was missed.
Video embed — A Quote Is Not a Strategy: https://youtu.be/2-9V-jWgXi4
What We Help You Protect
Your Home
Your homeowners coverage should reflect what it would actually take to rebuild and recover, not just what a nearby house sold for or what a lender required. Construction costs, building-code requirements, inflation, water damage, personal property, loss of use, and liability exposure all matter.
Link: Homeowners Insurance → /insurance-services/personal-insurance/homeowners-insurance/
Your Vehicles and Liability
Auto insurance is not only about repairing a vehicle. A serious accident can create liability that follows your family and exposes assets far beyond the car itself.
Link: Auto Insurance → /insurance-services/personal-insurance/auto-insurance/
Your Assets and Future Income
Umbrella protection can be an important part of a risk strategy for households with income, savings, home equity, retirement assets, young drivers, rental exposure, or other liability concerns.
Link: Personal Umbrella Insurance → /insurance-services/personal-insurance/personal-umbrella-insurance/
Your Business
Business insurance should match how your company actually operates. DWA helps business owners think through property, liability, vehicles, workers, operations, contracts, revenue interruption, and real claim scenarios.
Link: Business Insurance → /insurance-services/business-insurance/
Video embed — What We Help You Protect: https://youtu.be/oKG1yhOR4h0
Who Derek Wiley Agency Is For
Derek Wiley Agency is built for clients who want advice, not just another number.
We are a strong fit for homeowners, families, professionals, and business owners who want to understand what is actually at risk before choosing coverage. Our best clients value a relationship, ask thoughtful questions, and want a long-term advisor who can help them protect what they have built.
We may not be the right fit if your only goal is to find the lowest possible premium with no discussion of coverage tradeoffs. If you want a quick transaction without reviewing your actual risk, DWA may not be the agency you are looking for.
If you want to understand what could go wrong and how to protect against it, we would be glad to help.
Video embed — Who DWA Is For: https://youtu.be/c8MbPp1GB0E
CTA: See Who We Serve → /about-us/
Why Derek Wiley Agency
Derek Wiley is a Botetourt County native, VMI graduate, and experienced insurance professional with a background that includes claims adjustment and senior litigation representation. That matters because coverage decisions should be made with the claim in mind — not just the paperwork.
DWA is an independent agency, which means the team can work with multiple respected insurance carriers. But independence is not just about carrier access. It gives DWA flexibility to structure coverage around the client’s needs, risk profile, and long-term protection strategy.
Clients across Roanoke, Daleville, Botetourt County, and Virginia work with DWA because they want thoughtful guidance, local accountability, and a real advisor in their corner.
Roanoker Gold Awards
DWA has been recognized by readers of The Roanoker as a Gold award winner for multiple years. Use this award row as a visual trust signal supporting the local risk advisory positioning.

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A Local Voice on Insurance Risk
DWA’s local authority is not theoretical. Derek and the agency have been featured in local conversations about insurance claims, Virginia auto insurance changes, storm-related risk, and the value of working with an independent insurance advisor.

Storm Claims & Insurance Scams
Featured on WDBJ7 Target 7

Virginia Auto Insurance Requirements
Featured on WDBJ7

Required Auto Coverage in Virginia
Featured on WDBJ7

Around Town: Derek Wiley
Featured on WDBJ7

Insurance Needs & Independent Advice
Living Local / Media Feature
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Use accurate framing: “featured on,” “appeared on,” or “local media feature.” Do not imply endorsement.
Start With a Coverage Review
If you want the cheapest possible policy with no discussion of coverage, we may not be the right fit.
If you want to understand your risk, protect your assets, and work with a local advisor who will explain the tradeoffs before you choose coverage, contact Derek Wiley Agency.
Final CTA: Request a Coverage Review → /secure-contact-form/
Internal Links to Use
/about-us/— About / Who We Serve/insurance-services/personal-insurance/homeowners-insurance//insurance-services/personal-insurance/auto-insurance//insurance-services/personal-insurance/personal-umbrella-insurance//insurance-services/business-insurance//insurance-services/personal-insurance/high-net-worth-coverage//customer-reviews/if available/current/blog/only if featured posts are curated/advisory-oriented/secure-contact-form/
Video / Media Placement Notes
Use the 4 YouTube clips already created for the homepage. Keep them in this sequence unless layout forces a change.
Updated Session 1/2 review: keep the current Session 3 homepage sequence. Session 1/2 clips are stronger for product-page proof and claim stories, but Session 3 remains stronger for the homepage’s broad risk-advisory positioning. Add Session 1/2 only if a separate “real claim scenarios” proof section is added later.
Optional Future Proof Clips From Session 1
- DWA what can go wrong w improper coverage – r.srt
- DWA lawsuit from dog injury – raw -trans.srt
- DWA micro collis to major lawsuit – raw – tra.srt
- Recommended use: optional proof/story module, not hero replacement.
1. Hero / Risk Advisory Intro
- Final video URL:
https://youtu.be/AyP41VKHEN0 - Source clip:
CLIP 15: DWA what you do wo saying 'insurance' - Recommended source cut used/planned:
00:00:04.833–00:00:19.700+00:00:49.233–00:01:19.700 - Placement: hero support area or immediately below the opening Risk Advisory copy.
- Purpose: explain DWA without sounding like a generic insurance agency.
- Caption/pull quote: “We think about what can go wrong so you don’t have to.”
2. A Quote Is Not a Strategy
- Final video URL:
https://youtu.be/2-9V-jWgXi4 - Source clip:
CLIP 4: DWA loss protection people dont concider - Recommended source cut used/planned:
00:00:02.300–00:00:08.866+00:00:29.000–00:01:09.566+00:01:25.566–00:01:39.200 - Placement: immediately after the “A Quote Is Not a Strategy” section.
- Purpose: reinforce that quote-shopping focuses on price while DWA focuses on catastrophic loss protection.
- Caption/pull quote: “A quote is about the bottom line number. A strategy is about what you actually have at risk.”
3. What We Help You Protect / Home Risk
- Final video URL:
https://youtu.be/oKG1yhOR4h0 - Source clip:
CLIP 1: DWA actual home replacement cost - Recommended source cut used/planned:
00:00:12.100–00:00:45.833+00:01:05.300–00:01:35.733 - Placement: after the “What We Help You Protect” cards/section, or beside the Homeowners paragraph if layout allows.
- Purpose: make replacement-cost risk concrete and support the homeowners/service-page internal link.
- Caption/pull quote: “Most people do not realize what it actually costs to reconstruct a house until it is too late.”
4. Who DWA Is For
- Final video URL:
https://youtu.be/c8MbPp1GB0E - Source clip:
CLIP 16: DWA who benefits most from choosing dwa - Recommended source cut used/planned:
00:00:03.633–00:00:18.666+00:00:36.233–00:00:52.833 - Placement: after the “Who DWA Is For” section.
- Purpose: qualify leads and make it clear DWA is for advice-seeking clients, not commodity shoppers.
- Caption/pull quote: “We’re looking for clients who value protection, not just the lowest possible number.”
Awards + Local Media Proof
- Award row: use uploaded
DWA-roanoker-gold-award-graphic.jpgplus Elfsight widgetelfsight-app-2615c9ab-bc98-4a00-a334-eab1705a2d1b. - Placement: after “Why Derek Wiley Agency,” before the local media proof row.
- Local media row: use 5-card row already mapped from WDBJ7 + YouTube media links.
- Framing: “featured on,” “appeared on,” or “local media feature.” Do not imply endorsement.
BrightFire Implementation Notes
- Preserve the existing Home page and URL.
- Change visible CTA text to “Request a Coverage Review” wherever editable.
- If review snippets are selectable, prioritize reviews about trust, explanation, service, professionalism, responsiveness, and confidence rather than savings.
- If recent posts cannot be removed, add a custom advisory content block above them.
- If hero video is not supported, place video in the first custom content section.
QA Checks
- No “Start Saving Today” or savings-led hero language remains.
- Risk Advisory appears early and clearly.
- Local signals include Roanoke, Daleville, Botetourt County, and Virginia naturally.
- CTA points to
/secure-contact-form/and is framed as Coverage Review. - No claim outcome guarantees.
- Homepage does not let generic blog feed become the authority layer.

